Email campaign
B2B
Working at Sky Bird Travel & Tours, we often created advertising for our airline partners. In this case, I was tasked with writing a series of advertisements for Lufthansa. Copy was inspired by past ads they had done. Lufthansa had strict brand guidelines to adhere to, so I enjoyed the challenge of making copy meld seamlessly with their brand. Additionally, our primary demographic is Indian customers which is why I researched a dance and food that would connect with someone from the Indian community.
