B2B
Like the “Forumula for Success” and “Transparent Booking” emails, this is another example of always striving for a clever means of conveying why travel agents should use our services. Putting myself in the mind of a travel agent who is looking to improve their business, I focused on what I believe would be the most enticing factor: setting your own markup. Many agencies have “commission caps,” meaning agents can only earn so much per sale of airfare. Sky Bird does not have this limitation. To me, a non-agent, it seemed quite simple that an agent could boost their earnings with us. In brainstorming the idea for this ad, I was reminded of the idiom about rocket science and decided to run with it.
