B2B
Sky Bird had recently updated their booking engine. The strategy here was two-fold: 1) Entice new agents to register with us 2) Reignite interest in travel agents who might have signed up with us and stopped using our services. While working with different departments to understand the nuances of the updates, I discovered a common theme: transparencey. Previously, agents had a difficult time knowing the status of clients’ tickets. The updates made everything more streamlined and user-friendly. I wanted to convey this concept in a clever way, which resulted in the email you see here.
