CV

Professional Experience

Marketing Content Writer

University of Michigan Credit Union (UMCU)

Ann Arbor, MI  
2023 – 2024

  • Developed and wrote copy for printed and digital assets including signs, promotional items, flyers, brochures, blogs, press releases, website pages, email campaigns, social captions, giveaways, and more.
  • Collaborated with graphic designer, videographer, marketing coordinator, and financial education specialists to create engaging, compelling assets that demonstrate UMCU’s culture and expertise in the financial field
  • Led content creation and implementation for UMCU’s new website
    Worked cross-functionally with different departments including the Contact Center, Branch Operations, and Talent team to capture the brand tone and incorporate different pools of experience and expertise
  • Participated in the launch of our partnership with professional athlete Will Johnson of the Michigan Wolverines
  • Authored effective copy to promote our status at the Official Credit Union of the Detroit Lions
  • Increased open rates by 20% for our fall Auto Awareness email campaign due to robust subject line testing
  • Utilized my extensive QC background to ensure assets complied with financial regulations
  • Strategized content in conjunction with an ad agency to fine-tune assets before publication

Content Writer/Quality Assurance Specialist

WorkWave (formerly Real Green Systems)

Walled Lake, MI  
2020 – 2023

  • Assist digital team with writing and reviewing blogs that require extensive research and adherence to strict SEO guidelines, which has consequently boosted our blog customers’ websites to the front page of Google.
  • Write and proof various print assets, including upsell letters, postcards, door hangers, flyers, and labels for over 2,500 customers from small lawn care companies to corporate client, TruGreen – all while adhering to each brand’s tone and guidelines in a fast-paced environment with tight deadlines
  • Work with other writers, designers, marketing coordinators, and managers to understand the needs of the customer and tailor copy accordingly so that it is either conservative and traditional or flexible and unique, depending on the project brief
  • Utilize my extreme attention to detail by proofing at various stages of the creative process and serving as the last line of defense against copy errors, size inconsistencies, incorrect data, or poor graphics quality
  • Consistently create fresh, engaging copy for an industry that is relatively unchanging
  • Write and post engaging Facebook content for select Real Green customers as part of their social media package

Copywriter/Social Media Coordinator

Sky Bird Travel & Tours

Southfield, MI  
2016 – 2020

  • Develop content and define corporate tone and consistency across all communication vehicles, all brands, partners (B2B) and consumer (B2C)
  • Draft copy for variety of major airlines including: Delta Air Lines, Lufthansa, Royal Air Maroc, Emirates, Singapore Airlines, and Virgin Australia
  • Conceptualize specified message and goals and create original web and print content that supports objectives along with other marketing job duties geared towards meeting the needs of the client
  • Create and edit marketing materials such as graphics, blogs, and presentations, as well as copy for branding when necessary while adhering to designated deadlines
  • Spearheaded the “On Location” blog series, which resulted in numerous blogs making the top 10 of Google search results
  • Create and manage content for company blog, website, emails, articles, and more
  • Collaborate with other writers, designers, and managers on various projects to offer professional feedback, thoughts, and ideas
  • Manage social media accounts for Sky Bird as well as sister companies across all brands including: posting content, writing content, sharing content across Facebook, Twitter, Pinterest, and a private Facebook group

Content Manager/Copywriter  

3V Business Solutions                                            

Wyandotte, MI  
2013 – 2015

  • Work with 3V team and clients to create quality, professional content for websites using WordPress, Magento, eCommerce, and other platforms
  • Write training manuals, diagrams, and product descriptions in plethora of voices, adaptable to client needs
  • Use SEO, social media marketing, blogging, and other marketing tools to expand traffic to client websites and ensure successful commerce

Content Writer/Promotional Director

River’s Edge Gallery

Wyandotte, MI
2012 – 2016  

  • Ensure successful promotion of artists and shows while establishing professional clientele through masterful knowledge of social media networking programs (Facebook, Twitter, Blogs) and excellent written and communication skills.
  • Write content for gallery blog and product descriptions for online store

Freelance

a-z-animals.com

2023

Wrote fun and engaging blogs following SEO best practices and feedback from a team of editors. Topics included exotic pets, travel with pets, vacation destinations, and family-friendly activities. You can find all my blogs for this site here: https://a-z-animals.com/author/stephanie-knight/

ChannelNet

2017 – 2018

Proofread content before presentation to high-level bank and automotive clients including:

  • Ally Bank
  • Hyundai
  • UNIFY Credit Union
  • Benjamin Moore Paint
  • Mercedes-Benz

Education

University of Michigan-Dearborn

2009 – 2013
Bachelor of Arts