Updated TV ad and jingle
TV ad
B2C
Jaya Travel had an existing jingle but wished to revamp the video as the previous TV ad using the jingle was quite dated. I worked closely with designer Nicole Armstrong to achieve a more updated, streamlined TV ad you see here.
Bollywood Cruise | Royal Caribbean
TV ad
B2C
In 2019 and early 2020, Jaya Travel undertook the largest advertising campaign they had done as a company for the “Dhoom Dhamaka” cruise. This Bollywood-themed cruise featured Indian-centric cuisine, activities, and entertainment – including live musical performances from Khushboo Grewal and the Meet Bros. I worked extensively with the designer, Nicole Armstrong, as well as the managers for both the Meet Bros and Ms. Grewal to produce videos such as this.
Blogs
B2C
I helped spearhead different blog series for Jaya Travel, one series being “On Location,” which highlights filming locations from popular movies. Articles I wrote for this series frequently made the front page and/or top 10 of Google search results and have remained in those positions for years.
Please note: these blogs were originally published from 2017 – 2020, but were republished in 2021 – 2022 under the ghost writer name of “Shobhangi Rudra” to make them more appealing to an Indian/Southeast Asian audience.