{"id":29,"date":"2025-07-25T12:30:18","date_gmt":"2025-07-25T12:30:18","guid":{"rendered":"http:\/\/allwriteknight.com\/?page_id=29"},"modified":"2025-07-25T12:32:19","modified_gmt":"2025-07-25T12:32:19","slug":"virgin-australia","status":"publish","type":"page","link":"https:\/\/allwriteknight.com\/?page_id=29","title":{"rendered":"Virgin Australia"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">New Service Route<\/h2>\n\n\n\n<p>Social campaign<\/p>\n\n\n\n<p>B2B<\/p>\n\n\n\n<p>This particular project was a challenge. Copy had to be kept to a minimum due to the small graphic size. I endeavored to write something that not only conveyed the bare facts \u2013 in this case the new airline route \u2013 but also something that was engaging and fun.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/web.archive.org\/web\/20211205043710im_\/http:\/\/allwriteknight.com\/wp-content\/uploads\/2020\/03\/Virgin-Australia-Social-Media2.jpg\" alt=\"\" class=\"wp-image-69\"\/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/web.archive.org\/web\/20211205043710im_\/http:\/\/allwriteknight.com\/wp-content\/uploads\/2020\/03\/Virgin-Australia-Social-Media3.jpg\" alt=\"\" class=\"wp-image-70\"\/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/web.archive.org\/web\/20211205043710im_\/http:\/\/allwriteknight.com\/wp-content\/uploads\/2020\/03\/11-22-2016-website-web-banner-virgin-australia-Sky-Bird-1024x410.jpg\" alt=\"\" class=\"wp-image-71\"\/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>New Service Route Social campaign B2B This particular project was a challenge. Copy had to be kept to a minimum due to the small graphic size. I endeavored to write something that not only conveyed the bare facts \u2013 in this case the new airline route \u2013 but also something that was engaging and fun.<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-29","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/allwriteknight.com\/index.php?rest_route=\/wp\/v2\/pages\/29","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/allwriteknight.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/allwriteknight.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/allwriteknight.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/allwriteknight.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=29"}],"version-history":[{"count":1,"href":"https:\/\/allwriteknight.com\/index.php?rest_route=\/wp\/v2\/pages\/29\/revisions"}],"predecessor-version":[{"id":31,"href":"https:\/\/allwriteknight.com\/index.php?rest_route=\/wp\/v2\/pages\/29\/revisions\/31"}],"wp:attachment":[{"href":"https:\/\/allwriteknight.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=29"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}